Brand strategy template: a small business worksheet to flesh out your marketing plan

Abranding and marketing strategy is essential to the success of a small business. This is the framework by which you define who you are, differentiate yourself from your competitors, communicate these qualities through design and reach your target audience effectively. Because it is capable of so much, there are many moving parts that go into building a brand and marketing plan.
That’s where a brand strategy template comes in—a detailed worksheet can make this nebulous process painless and straightforward.

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Whether your small business is preparing to launch or has been up and running for some time, it is never too late to assess your business plan. The following branding worksheet is designed to take you through each essential aspect of your brand and marketing strategy in order to develop a business summary. This summary will act as your guiding light throughout your marketing efforts, and it will provide practices that you can put into action right away.